Apple have finally published comprehensive resources and guidelines for their interactive platforms LP and Extras, which add content interaction and design for audio and video respectively.

Apple have finally published comprehensive resources and guidelines for their interactive platforms LP and Extras, which add content interaction and design for audio and video respectively.

I enjoy reading and I adore technology, but I find it difficult to take to the e-Reader. The problem with e-Readers is that they’re too small a paradigm shift; too small a leap in technology. They’ve been around for about ten years in one form or another, but don’t look like gaining mainstream Read the rest of this entry »

Despite many years designing and producing interactive programs, presentations and eLearning programs, I’ve always felt (from a development standpoint) that Director and Flash could be better. The problem is that both these programs have evolved over many years to encompass a variety of tasks, aims and applications. The end result is that like PhotoShop, they’ve become many thinks to many people, but aren’t necessarily optimised for their hardcore, original application or streamlined purpose.

Some time after completing a complex and substantial interactive program for the Institute of Cancer Research, their logo and identity changed dramatically – I’d like to think these two events were unrelated. Actually, this change of image was brought about to mark their first centenary as one of the world’s leading cancer research and education organisations.
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I’ve had the pleasure of designing web content for Pfizer in the past, as well as working on (completely unrelated) interactive brand development for Siegel+Gale, so this grabbed my attention.


The Networking Challenge and an Audience with Digby Jones
Tuesday 10 November, Maidstone Studios, 7.30 – 10.30am
http://www.kent2020.co.uk/

Social Media ‘09 is a UK’s social media event for professionals working in the marketing, PR, advertising & corporate communications sectors.
http://socialmedia09.com/

At around the time Apple were bringing the iPhone to market there was a perception among Apple-reliant creatives that priorities had changed at Cupertino, and that all energies were focused on the revolutionary new handheld device. This perception was further reinforced when Apple dropped the word ‘Computer’ to become simply Apple Inc in 2007. Read the rest of this entry »