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	<title>Hyperion Interactive Blog</title>
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		<title>How design helps business</title>
		<link>http://hyperioninteractive.wordpress.com/2010/06/02/what-design-is-and-why-it-matters/</link>
		<comments>http://hyperioninteractive.wordpress.com/2010/06/02/what-design-is-and-why-it-matters/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 17:24:33 +0000</pubDate>
		<dc:creator>hyperioninteractive</dc:creator>
				<category><![CDATA[Advertising & marketing]]></category>
		<category><![CDATA[Good Business]]></category>
		<category><![CDATA[Identity and branding]]></category>
		<category><![CDATA[buying]]></category>
		<category><![CDATA[commissioning]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://hyperioninteractive.wordpress.com/?p=334</guid>
		<description><![CDATA[Understanding the vital role of design isn&#8217;t easy Business and organisations of all size, operation and disciplines often find it difficult to choose the right design company for a given project. It&#8217;s easy to understand why, as our perception of professional design is relative, subjective and elusive;  the professional application of design even more so. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hyperioninteractive.wordpress.com&amp;blog=10135461&amp;post=334&amp;subd=hyperioninteractive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Google AdSense occasionally nonsense</title>
		<link>http://hyperioninteractive.wordpress.com/2010/06/01/google-adsense-laughably-inappropriate/</link>
		<comments>http://hyperioninteractive.wordpress.com/2010/06/01/google-adsense-laughably-inappropriate/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 14:12:48 +0000</pubDate>
		<dc:creator>hyperioninteractive</dc:creator>
				<category><![CDATA[Advertising & marketing]]></category>
		<category><![CDATA[Interaction design]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[AdSense]]></category>
		<category><![CDATA[banner ads]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[targeted advertising]]></category>

		<guid isPermaLink="false">http://hyperioninteractive.wordpress.com/?p=311</guid>
		<description><![CDATA[There can be no doubt that the web has enabled and enriched our lives tremendously. Access to data and information that just a few years ago would have taken hours to acquire is now often just several clicks away. Rarely has access to such a wealth of data, services and information been so simple, or [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hyperioninteractive.wordpress.com&amp;blog=10135461&amp;post=311&amp;subd=hyperioninteractive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>iPad; cool heads &amp; sore foot prevail</title>
		<link>http://hyperioninteractive.wordpress.com/2010/05/27/ipad-cool-heads-sore-foot-prevail/</link>
		<comments>http://hyperioninteractive.wordpress.com/2010/05/27/ipad-cool-heads-sore-foot-prevail/#comments</comments>
		<pubDate>Thu, 27 May 2010 13:54:29 +0000</pubDate>
		<dc:creator>hyperioninteractive</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Consumer technology]]></category>
		<category><![CDATA[Interaction design]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[interactive publishing]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[UK launch]]></category>

		<guid isPermaLink="false">http://hyperioninteractive.wordpress.com/?p=297</guid>
		<description><![CDATA[It&#8217;s Thursday the 27th of May, the day before the iPad is finally released in the UK&#8230;the buzz is palpable and I&#8217;m sitting here with a stress fracture to the fourth metatarsal of my left foot. Had I been fighting fit, I may well be planning the best location to pick up my shiny new [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hyperioninteractive.wordpress.com&amp;blog=10135461&amp;post=297&amp;subd=hyperioninteractive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>My first brand awareness (age 32 months)</title>
		<link>http://hyperioninteractive.wordpress.com/2010/05/27/my-first-brand-awareness-age-32-months/</link>
		<comments>http://hyperioninteractive.wordpress.com/2010/05/27/my-first-brand-awareness-age-32-months/#comments</comments>
		<pubDate>Thu, 27 May 2010 13:32:18 +0000</pubDate>
		<dc:creator>hyperioninteractive</dc:creator>
				<category><![CDATA[Identity and branding]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[children's brands]]></category>

		<guid isPermaLink="false">http://hyperioninteractive.wordpress.com/?p=291</guid>
		<description><![CDATA[As a professional Designer I’ve worked in advertising, marketing and brand development for nearly my entire career, so it’s fair to say in my personal life I’m considered ‘brand-savvy’. However, as a father I’m fairly brand-adverse. The BBC’s dedicated pre-school children’s channel Cbeebies is a godsend in this respect. It’s not perfect, but it does [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hyperioninteractive.wordpress.com&amp;blog=10135461&amp;post=291&amp;subd=hyperioninteractive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Miko Cat-Hello Kitty</media:title>
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		<item>
		<title>Decode – Digital Design Frustration</title>
		<link>http://hyperioninteractive.wordpress.com/2010/05/27/decode-%e2%80%93-digital-design-frustration/</link>
		<comments>http://hyperioninteractive.wordpress.com/2010/05/27/decode-%e2%80%93-digital-design-frustration/#comments</comments>
		<pubDate>Thu, 27 May 2010 13:17:38 +0000</pubDate>
		<dc:creator>hyperioninteractive</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Interaction design]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[digital art]]></category>
		<category><![CDATA[digital artists]]></category>
		<category><![CDATA[installations]]></category>
		<category><![CDATA[interactives]]></category>
		<category><![CDATA[V&A]]></category>

		<guid isPermaLink="false">http://hyperioninteractive.wordpress.com/?p=279</guid>
		<description><![CDATA[In the accompanying free book to this exhibition, Golan Levin, the digital artist responsible for Opto-Isolator II (the huge big eyeball that follows viewers around the room) says, “It’s a terrific honour to have my work included in venerable institutions like the V&#38;A” It’s a fair sentiment and one I would have shared. Alas, it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hyperioninteractive.wordpress.com&amp;blog=10135461&amp;post=279&amp;subd=hyperioninteractive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The need for, and appreciation of…speed</title>
		<link>http://hyperioninteractive.wordpress.com/2010/05/27/the-need-for-and-appreciation-of%e2%80%a6speed/</link>
		<comments>http://hyperioninteractive.wordpress.com/2010/05/27/the-need-for-and-appreciation-of%e2%80%a6speed/#comments</comments>
		<pubDate>Thu, 27 May 2010 11:56:47 +0000</pubDate>
		<dc:creator>hyperioninteractive</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[business travel]]></category>
		<category><![CDATA[Commuting]]></category>
		<category><![CDATA[fast]]></category>
		<category><![CDATA[speed]]></category>
		<category><![CDATA[trains]]></category>

		<guid isPermaLink="false">http://hyperioninteractive.wordpress.com/?p=269</guid>
		<description><![CDATA[Business travel is a bit of drag, but it doesn’t have to be. On a crisp and sunny early May morning, traveling at over 140mph on the UK’s fastest train service, it occurred to me that we rarely get the chance to celebrate or enjoy speed as part of our everyday life. Here in the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hyperioninteractive.wordpress.com&amp;blog=10135461&amp;post=269&amp;subd=hyperioninteractive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Come for Blu-Ray, please stay for Flash</title>
		<link>http://hyperioninteractive.wordpress.com/2010/04/15/come-for-the-blu-ray-stay-a-while-for-the-flash/</link>
		<comments>http://hyperioninteractive.wordpress.com/2010/04/15/come-for-the-blu-ray-stay-a-while-for-the-flash/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 22:10:38 +0000</pubDate>
		<dc:creator>hyperioninteractive</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Interaction design]]></category>
		<category><![CDATA[Software]]></category>

		<guid isPermaLink="false">http://hyperioninteractive.wordpress.com/?p=258</guid>
		<description><![CDATA[“Come for the Blu-ray, stay for the Flash”. That’s the sassy slogan prominently displayed on the launch panel of Adobe&#8217;s Encore CS4 DVD professional authoring application, viewable every time it’s launched. Within a few years Blu-ray will likely be consigned to history as the last mass-market physical file format. More imminently, Flash will face serious [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hyperioninteractive.wordpress.com&amp;blog=10135461&amp;post=258&amp;subd=hyperioninteractive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Dieter Rams &#8216;Less and More&#8217; &#8211; more required.</title>
		<link>http://hyperioninteractive.wordpress.com/2010/03/26/dieter-rams-less-and-more-more-required/</link>
		<comments>http://hyperioninteractive.wordpress.com/2010/03/26/dieter-rams-less-and-more-more-required/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 18:55:22 +0000</pubDate>
		<dc:creator>hyperioninteractive</dc:creator>
				<category><![CDATA[Consumer technology]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Design Museum]]></category>
		<category><![CDATA[Dieter Rams]]></category>
		<category><![CDATA[Ergonomics]]></category>
		<category><![CDATA[Exhibition]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Show]]></category>

		<guid isPermaLink="false">http://hyperioninteractive.wordpress.com/?p=250</guid>
		<description><![CDATA[This exhibition was a tad disappointing. It was fascinating to have an opportunity to view such an extensive collection of the designer&#8217;s work; indeed Rams&#8217; position as a highly influential product designer isn&#8217;t diminished by this show. Ultimately however, this meticulous, studiously laid-out collection of work felt a little too ordered, too consistent and, dare [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hyperioninteractive.wordpress.com&amp;blog=10135461&amp;post=250&amp;subd=hyperioninteractive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>IPad: Content will be king</title>
		<link>http://hyperioninteractive.wordpress.com/2010/01/24/ipad-content-will-be-king/</link>
		<comments>http://hyperioninteractive.wordpress.com/2010/01/24/ipad-content-will-be-king/#comments</comments>
		<pubDate>Sun, 24 Jan 2010 23:21:16 +0000</pubDate>
		<dc:creator>hyperioninteractive</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Consumer technology]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Interaction design]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://hyperioninteractive.wordpress.com/?p=243</guid>
		<description><![CDATA[With only a few days left before Apple&#8217;s unveiling of their new tablet computer, and media speculation rampant, I thought I&#8217;d reluctantly add to the frenzy. During the first dot-com boom (was there a second?) the expression Content is king was often used, often by ‘nu meja’ types when discussing a brief, concept or proposal with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hyperioninteractive.wordpress.com&amp;blog=10135461&amp;post=243&amp;subd=hyperioninteractive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://hyperioninteractive.wordpress.com/2010/01/24/ipad-content-will-be-king/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Testing mobile app 2.1</title>
		<link>http://hyperioninteractive.wordpress.com/2009/12/21/testing-mobile-app-2-1/</link>
		<comments>http://hyperioninteractive.wordpress.com/2009/12/21/testing-mobile-app-2-1/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 14:03:48 +0000</pubDate>
		<dc:creator>hyperioninteractive</dc:creator>
				<category><![CDATA[Interaction design]]></category>
		<category><![CDATA[Software]]></category>

		<guid isPermaLink="false">http://hyperioninteractive.wordpress.com/2009/12/21/testing-mobile-app-2-1/</guid>
		<description><![CDATA[Previous attempts with 2.1 gave poor results so it looks as though some bugs have been ironed out. UPDATE: Confirmed &#8211; this app has gone from buggy drudge to smooth functionality in one update, with remote photo upload working smoothly. Well done to the engineers, a job well done. Posted in Interaction design, Software<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=hyperioninteractive.wordpress.com&amp;blog=10135461&amp;post=239&amp;subd=hyperioninteractive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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