American Airlines redesign

March 9, 2013

The redesigned AA logo

Image courtesy of American Airlines

Of everything that’s been said about the American Airways’ redesign, I believe it’s Massimo Vignelli’s observations that are the most informed, commenting in Creative Review. Vignelli of course created the classic design which stood for over 40 years. In my opinion the type is modern and reaffirming but I’m unsure about the eagle tail fin.

Redesigning an icon is never easy. An icon is more than graphic design alone can invoke , it’s heritage. Tampering with that is brave but risky.


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