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Who said Apple can’t innovate?

June 20, 2013

newmacpro

Among the many highlights of Apple’s World Wide Developer’s Conference (which incidentally sold out in 17 seconds) one particular moment stood out. No, it wasn’t iOS 7 or OS X Mavericks. Or even the beautifully designed Tron-esque Mac Pro. It was Phil Schiller’s comment on the unveiling of this seductive and much anticipated new workstation – …”Can’t innovate anymore my ass!”

Among all the usual plaudits, what a brilliant moment of unabashed alacrity from Phil – Apple’s head of worldwide marketing.

Sometimes short (and blunt) really is sweet.

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